Tech Shout!

Today, Linksys, a division of Cisco Systems and globally recognized provider of networking solutions announced the launch of the Wireless-G WRH54G broadband router in India. This networking device happens to be the first wireless broadband router customized for Indian home users, particularly for first time buyers, students, professionals, travelers and price sensitive customers.

Present at the launch was Mr. Sanjeev Gupta, Regional sales Director, APAC region who provided all those present with details of the company’s first India-centric wireless router as well as the marketing strategy of Linksys.

Mr. Sanjeev Gupta said, “WRH54G is designed for Indian users, who want flexibility and a cost-effective way to adopt wireless broadband. It will help accelerate the deployment of wireless broadband network in India while further strengthening Linksys’ leadership in the Indian market.”

The Linksys Wireless-G WRH54G router sports an intelligent dual-antenna design providing better wireless performance. It offers a high transmission speed of 54Mbps.

Since it is essentially an integrated wireless broadband network solution, the WRH54G is a Wireless Access Point that supports the standard Wireless-G (802.11g) and Wireless-B (802.11b) equipment.

“The WRH54G is unique in its features that help consumers to easily build a wireless broadband network in addition to economize on the way that they use it. It provides user-friendly Internet Access Control, supports PPPoE Connect on Demand, Connection Scheduler, which help users to manage their Internet access time. With WRH54G, users can easily experience the unlimited delights of using a high-speed wireless network while saving both energy and cost,” added Mr.Gupta.

The Linksys WRH54G router also allows users to share single high-speed wire-based network or DSL, allowing users to share a single Internet connection. The Linksys WRH54G wireless router has an internal 4-port full duplex 10/100 Ethernet switch, allowing users to connect additional wire-based Ethernet network equipment or to cascade with switch and expand into more switch ports.

A great feature of the Linksys WRH54G router is that it offers top-notch security measures, ensuring a secure connection. This device also supports 128-bit industrial-strength encryption, protecting the user’s data and privacy.

Listed below are the specifications of the Linksys WRH54G Wireles Broadband Router:

Besides the launch of the Linksys WRH54G router, Mr.Sanjeev Gupta explained the channel strategy that the company is adopting for increasing awareness about its routers.

First off, Linksys engages with Linksys-focussed Partners (LFPs). The company will also engage with non-LFPs. The company also provides training and demonstrations about the use and application of its networking solutions to retailers as well as to end-users.

Other strategies that are adopted by Linksys include ‘Scratch and Match’ contests, alliance marketing with similar products, and engagement with IT retail stores of all sizes.

The newly launched Linksys WRH54G wireless broadband router under the company’s “Made For India” label is available at a very affordable price. It is immediately available for a price of Rs.2299 via Linksys’ local distributors and resellers in India.