Tech Shout!

Moser Baer, an optical storage manufacturer in India has announced the acquisition of Hindi and Gujarati movie titles from Ultra Video, one of India’s largest Home video labels.

Previously, when Moser Baer launched movie titles, they were well received in India and they are yet receiving an overwhelming response from customers. Not only that; Moser Baer has already emerged as a leader in this market within a short span of just 6 months due to its Pan-India presence and wide-spread distribution.

Ultra Video has around 2200 movie titles out of which Moser Baer has acquired over 800 Hindi titles and over 100 Gujarati titles.

Some of the popular Hindi titles include Sholay, Koi Mil Gaya, Andaz Apna Apna, 36 China Town, Iqbal, Dillagi, Bombay to Goa, Hero No.1, Saagar, Maine Pyar Kiya, Hum Aapke Hain Kaun, Aradhana and Amar Prem.Hit Gujarati movie titles include Desh Re Joya Dada Pardesh Joya, Gaam Ma Piyaryu Ne Gaam Ma Sasar,Unchi Medi Na Uncha Mol, Hiran Ne Kanthe, Jode Rahejo Raj and Moti Verana Chawk Ma.

Moser Baer will release video content of these Hindi and Gujarati titles on DVD and Video CD formats using its proprietary and patented technology which enhances quality and significantly reduces cost.

Thus, Moser Baer will be releasing the Hindi and Gujarati movie titles in the Home video market in India at attractive price points.

Moser Baer will rely on its extensive distribution reach to market these titles so that it will be accessible to almost every movie enthusiast in India. As of now, the company has lined up over 475 distributors across India, and soon stocks will be available in around 1,00,000 outlets.

Harish Dayani, Chief Executive, Entertainment Business commented on this announcement saying, “With this acquisition, we own or have license for over 2500 Hindi titles and for over 400 Gujarati titles.”

“This acquisition enables us to offer some latest hit titles to consumers at affordable prices points between Rs.28 – Rs.39 for VCD/DVD, by leveraging upon our patented and proprietary technology. I believe that at these price points, consumers will finally have wider choice to ‘Own Bollywood,” added Dayani.