Tech Shout!

As the summer vacations are on their way in India, here’s some great piece of news for all you kiddies!

Indian gaming portal, Zapak.com has joined hands with Turner Broadcasting’s Cartoon Network. With this partnership, Cartoon Network’s renowned, challenging and exciting online games will available on Zapak.com.

Featuring some of the most popular Cartoon Network toon stars including Johnny Bravo, Code Name Kids Next Door, Dexter’s Laboratory, Courage The Cowardly Dog, Ed, Edd N Eddy, amongst others, these games have been developed exclusively to accentuate the gaming Cartoon Network experience further. At present, gamers can enjoy over twenty Cartoon Network games.

The latest I cube 2007 data states that children in India spend 21% of their time online for entertainment purposes. In 2006, the concentration was 18%. Activities such as online gaming, video etc. have boosted the share of entertainment from 8% in 2006 to 13% in 2007.

Siddharth Jain, Vice President of Distribution and Business Operations (India and South Asia), Turner International India Pvt. Ltd, stated, “The partnership between Zapak.com and Cartoon Network is both opportune and well-timed. As per the latest New Generations 2007 - Cartoon Network’s pioneering and patented kids’ lifestyle survey - gaming has emerged as the # 1 internet activity for kids with 45% votes! And as the internet user base in India has grown by 40% to reach 46 million, with youth driving internet usage and school going kids constituting approx. 14% of users, Cartoon Network provides them with their most loved characters on Zapak.com, one of India’s most popular online-gaming destinations.”

Speaking about the latest games, Rohit Sharma, COO, Zapak Digital Entertainment Ltd. noted, “The long dormant, on-line games market in India is poised for a huge growth and is expected to exceed $200 million, by 2010. With 97% of online gamers in India being casual gamers and added this to the fact that kids aged 14 years and below constitute to over 25% of Zapak users online also serving as the stickiest and the most loyal users on our site this is definitely an area of focus for Zapak. Cartoon Network, India’s number one kids’ channel was an obvious choice to partner with. With Cartoon Network games, children will love engaging with their favourite toons in a virtual play ground, beyond the television screen.”

More than 40 Cartoon Network action-adventure packed online titles will soon hit http://zapakkids.com/games_cartoon_network.php.