Tech Shout!

The Nintendo Wii gaming console has surely taken the world by storm. Just a week back we reported about the Wii’s sales outbeating Microsoft’s Xbox 360 in less than a year’s time. And now there’s more to prove Wii’s dominance in the gaming scenario.

Music, video and software performance and sales tracking company, Chart Track, has released figures that reveals that the Wii is being played by more than one million people in the UK, thereby becoming the fastest ever selling home console in UK videogame history to reach this breakthrough landmark.

As per Chart Track, in merely 38 weeks time, the Wii has passed the 1M mark, which is about 11 weeks sooner than Sony’s PlayStation 2 (PS2) that took 50 weeks to pass the million selling target and 22 weeks faster than Xbox 360 which took 60 weeks to reach one million UK sales.

According to Chart Track:

Just like Nintendo DS, Wii has been selling irrespective of the traditional video game industry’s seasonality. As the customer bases for Nintendo DS and Wii expand, it is not only traditional gamers but also new and expanded audiences who do not care about seasonality or launch dates of new games who are buying DS and Wii. This unprecedented trend has been created by the disruptive and revolutionary nature of Nintendo DS and Wii. In addition, the range of software titles which are available for both systems are clearly appealing to both avid gamers and new gamers of all ages.

Speaking about the stupendous performance of Wii in the UK, David Yarnton, General Manager, Nintendo UK stated, “The non-stop demand for Wii even in the traditionally slow sales periods for video games in the UK is clearly behind this record breaking achievement. The performance of both systems appears to indicate that unprecedented interactive entertainment experiences, provided by a combination of the revolutionary nature of DS and Wii with the increasing number of unique software titles for the system from Nintendo and third parties, are being enjoyed by both avid and new gamers of all ages.”

Adding, “With more great games such as Super Mario Galaxy, Metroid Prime 3 and Endless Ocean launching in 2007, Wii, together with Nintendo DS, will continue to be the main driving forces behind the expansion of the video game market this year.”