Tech Shout!

Guess who’s chosen to endorse Nintendo’s Brain Training series of games? It’s none other than Oscar-winning actress Nicole Kidman who will prove that it’s her brain as much as her beauty that matters when it comes to dealing with things in day-to-day life.

Kidman will be appearing in Nintendo’s pan-European campaign where she will be seen across print and television in Europe keeping here brain in shape as part of a 60 day brain exercise programme which is part of Nintendo’s ‘More Brain Training from Dr. Kawashima: How Old Is Your Brain?’ DS game title.

Nicole Kidman commented, “I love the concept that Nintendo is reaching out to new audiences with their self-improvement products like Brain Training. More importantly, I’ve quickly found that training my brain is a great way to keep my mind feeling young.”

Kidman seems to be a perfect choice for Nintendo’s Brain training campaign as she not only has a universal appeal to mainstream audiences of all ages and backgrounds, but also represents intelligence, and has a great personality to go with it.

Looks like Nintendo wishes to reach out to just about all target audiences ranging from ages 9 to 99 with its Brain Training games.

Recently, when Nintendo announced its summer 2007 line-up for the Wii and DS game systems, ‘More Brain Training from Dr. Kawashima: How Old Is Your Brain?’ emerged as one of the much-awaited game titles, although it represents a changing perception of video games in today’s day and age.

According to Dawn Paine, Marketing Director of Nintendo UK, “The Brain Training phenomenon is sweeping the globe, enjoyed by over 10 million people from grandparents to Oscar winning actors. We believe that Nicole Kidman’s leading role in all the campaigns and the revelation of her DS Brain Age will surprise and excite people all over Europe.”

‘More Brain Training from Dr. Kawashima: How Old Is Your Brain?’ will launch on June 29, 2007 across Europe for a price of £19.99.