Tech Shout!

Microsoft Xbox 360 is ecstatic about launching its signature campaign dubbed ‘Good Luck India’ to wish the very best of luck to the Indian cricket team, who is set to battle out against the world’s best cricketing countries at the upcoming World Cup 2007.

Under this initiative, a larger than life Xbox 360 console will be taken across the country for cricket fans and enthusiasts to sign their good luck messages. This campaign is a significant part of run-up to the soon-to-be launched Xbox 360 exclusive gaming title for India, ‘Yuvraj Singh International Cricket 2007′. The campaign is all set to kick off from February 23rd, 2007 to March 2nd, 2007 covering New Delhi, Mumbai, Kolkatta, Hyderabad, Bangalore, Chennai, Ahmedabad, and Pune.

“For a country like India which is so passionate about cricket, the ‘Good Luck India’ campaign will serve as an ideal opportunity for cricket lovers to wish the Indian team for the world cup. These signed Xbox 360 consoles will be handed over to the Indian cricket team in West Indies before the start of the tournament,” speaking about the ‘Good Luck India’ campaign, Ashim Mathur, Marketing Head, Entertainment and Devices Division, Microsoft India said.

In addition, the Xbox 360 gaming console will also cover historical landmarks like Victoria Memorial in Kolkatta, Necklace in Hyderabad, Palace Grounds in Bangalore, Marina Beach in Chennai, India gate in Delhi, Gandhi Ashram in Ahmedabad, Gateway of India in Mumbai and Shanivar Peth in Pune.