Tech Shout!

There are a number of things that people can do on the Internet. If you are one of those who are wondering just what exactly do most people do online for Entertainment, then read on.

Online activities of a majority of people include visiting and social networking sites like Orkut, FaceBook and Hi5 or watching wacky videos on YouTube. Then there are the pirates who download music and movies via the Web, while others may use the Internet for work purposes. And there’s also a segment of people who indulge in online gaming.

But which of these activities is the most popular online entertainment activity? You will most definitely be surprised by the answer!

A study has found out that the most popular online activity for entertainment purposes remains playing casual games on the Internet. It really is no wonder that people spend long hours of casual gameplay as these games tend to be real addictive.

But, it really did come as a surprise that this activity has been branded the King of Online Entertainment activities way ahead of other ‘more’ popular activities.

The report titled ‘Casual Gaming Market Update indicates that 34% of US adult Internet users play online games on a weekly basis, compared with 29% who watch short online videos and 19% who visit social networking sites.

James Kuai, a research analyst at Parks Associates said, “Despite the growing popularity of YouTube, MySpace and Facebook, gaming remains the king of online entertainment, driven largely by casual gaming activities.”

“Gaming also has business advantages. Unlike sites for social networking and video streaming, which rely solely on advertising revenue, casual gaming has more mature and heterogeneous revenue models, including web-based and in-game advertising, try-before-you-buy, subscriptions and micro-transactions,” Kuai added.

This research was carried out for Q2 2007. It’s actually not very surprising that casual gaming topped the list in the Online Entertainment arena. But, like we said earlier, you CAN get hooked onto these games. I know I was- when I couldn’t off my computer for hours hooked onto the clinking sound of precious stones clashing. Yes I was highly addicted to ‘Bejeweled’at one phase of my life!