Tech Shout!

Gaming in India is on a roller coaster ride indeed. Taking that further, India-based preferred online and mobile games company has joined hands with Microsoft for its powerful Xbox 360 gaming console.

Under the new partnership, Microsoft will engage itself in several co-branded gaming tournaments as well as building energetic gaming communities across India. Furthermore, with this unique deal, Xbox 360 and other Microsoft peripherals will be the first set of products that will be sold through Indiagames’ new virtual shopping portal called IGShop. Indiagames will now offer the Xbox 360 gaming console along with the latest range of Microsoft peripheral devices, which includes keyboards, mice, game pads, steering wheels, joysticks and web cameras at a special price to its online ‘Games-on-Demand’ subscribers.

“We expect this partnership to fuel the gaming boom in India by bringing to gamers, the best-of gaming content as well as attractive price points to get hold of their very own Xbox 360 console. More so as gaming becomes a more integral part of the digital lifestyle today, more and more consumers are leveraging the online platform for making more informed choices. In this respect, Indiagames provides the best medium for reaching out to current gamers as well as gaming enthusiasts across the country,” said Mohit Anand, Country Manager, Entertainment & Devices Division, Microsoft India.

“Our policy has always been to partner with the best in the industry. As part of our on-going initiatives for enhancing consumer experiences, we aim to offer the best in computer peripherals from Microsoft to members of our ‘Games-on-Demand’ service at attractive prices. Gamers thrive on competition and interacting with their peers through communities. Our collective experiences on this front will offer Indian gamers something unique to look forward to. We are very pleased to begin IGShop with Microsoft products. We will soon add more products to IGShop, giving gamers a single platform to source world class products,” said Vishal Gondal, CEO, Indiagames.

Both Indiagames and Microsoft have existing gaming communities in the form of Tadka Live and Xbox live respectively.