Tech Shout!

On July 19, Cartoon Network announced that it is developing its first Massively Multiplayer online game (MMOG) in partnership with leading MMOG developer, Seoul-based Grigon Entertainment. The MMOG will be launched in 2008. The yet-to-be names game will let players interact with popular Cartoon Network characters such as Mac, Bloo and the Kids Next Door.

“Cartoon Network is an immersive experience for our fans, and this MMOG will allow our fans to interact with their favorite characters like never before. Not only will kids be able to play with their favorite characters like Mac and Bloo, Ben 10 and the Kids Next Door, but they will also be able to develop their own online gaming personalities and interact, virtually, with other players in a safe way,” said Jim Samples, Cartoon Network executive vice president and general manager. “This MMOG is a key part of Cartoon Network’s growth strategy, and is an important complement to our mobile, broadband and existing online business. With the MMOG, mobile content, our Web sites and, of course, our linear network, Cartoon Network is always on for kids.”

Massively multiplayer online gaming has expanded in the United States in recent years, with games like World of Warcraft and EverQuest achieving large and loyal followings. Most MMOGs have been driven by high-intensity fighting and action with fantasy elements and have attracted an older, adult audience. To date, few games have targeted younger audiences. In Asia and Europe, where broadband penetration is ahead of that in the United States, MMOGs have been developed for all audiences, from kids to teens and adults.

Cartoon Network’s games will feature a persistent and expanding world, which will allow players to develop their own characters, attributes and possessions over the course of many months and even years. Players may also meet and interact with other players online, forming virtual friendships and communities. Cartoon Network’s MMOG will be compliant with the Children’s Online Privacy and Protection Act (COPPA) and will offer a safe gaming environment for players.

“It’s my greatest pleasure to work as partners with Cartoon Network, the world’s most influential entertainment brand,” said Byung-Kyu Cho, chief executive officer of Grigon Entertainment Co., Ltd. “When I look at the globally adored characters of Cartoon Network getting together harmonically with the renowned strength and uniqueness of Grigon, I have all my confidence that we will proudly present an online game which will astonish the world.”

The cable network would not say how much it is investing in the new game, but PauPaul Condolora, who heads Cartoon Network’s “new media” division, said it was equivalent to the cost of a new TV series. Condolora said age verification for players and age-appropriate chat functions are in the works, but details have yet to be determined.