Tech Shout!

AOL announced that it has taken over GameDaily, which is the internet videogame publication from Girex.

GameDaily.com, served by Girex is one of the top-three most visited video gaming sites. It reaches industry decision makers with the GameDaily Biz newsletter, which the company claims to be the most widely read video game trade publication.

Under the latest agreement, AOL has acquired both the GameDaily consumer website http://www.gamedaily.com, and the newsletter http://Biz.GameDaily.com.

According to AOL, GameDaily will become the chief video games brand within the AOL Games network, and will be amalgamated with content and community features currently found on AOL s Video Games website.

Ralph Rivera, vice president and general manager, AOL Games, said, “Video game sites have become a valuable resource for advertisers wishing to reach the young male audience, and GameDaily is a brand that resonates with these highly sought after consumers. We look forward to continuing to serve this audience, maximizing GameDaily content with AOL’s community features, and further expanding the AOL Games community.”

“Video games are now a vital piece of the entertainment landscape, along with music, video, and online communities. We are thrilled to combine our experience delivering top-notch consumer content and leading business news with AOL’s tremendous reach, to provide a new level of innovative entertainment content to online consumers everywhere,” said Mark Friedler, chief executive officer, Gigex.

GameDaily basically caters to the ever-growing online population of games aged between 18 to 34. The service earns revenues from online advertisement. The website essentially provides previews of new games, tips on how to improve scores and free game downloads. They also have a business section for Videogaming professionals.

Apart from GameDaily.com, the AOL Games network includes AOL Games, AOL Video Games, and the recently acquired Games.com.

AOL declined to throw any light on the financial details of the acquisition.