Tech Shout!

Sony Electronics has introduced the new Memory Stick Entertainment Packs, which are specially designed for people who wish to experience the full range of multi-functional features on their PlayStation Portable (PSP) system. Sony Electronics, in partnership with Sony Pictures home Entertainment will be making 1GB and 2GB Memory Stick Duo Entertainment Packs that will be bundled and sold together with an installer DVD.

One can use the complimentary unlock code in the package to select, unlock and transfer one out of four Sony movies specially meant for PSP playback from the DVD to the Memory Stick media. All this is possible with the installer DVD loaded into a personal computer.

Sony is offering a couple of movies to choose from, such as “Hitch,” “S.W.A.T,” “The Grudge” or “XXX: State of the Union.” “We had great success on the big screen with each of the movies offered in the Memory Stick Entertainment Pack,” said Mike Arrieta, senior vice president, digital distribution and mobile entertainment, Sony Pictures Home Entertainment. “We expect consumers to have renewed enjoyment from these movies on the go as we make them available on Memory Stick media cards for the PSP system.”

The Memory Stick Duo cards included in the Entertainment Pack can be used with any enabled device, such as Cybershot cameras, HandyCam camcorders and some Sony Ericsson mobile phones. But a movie which is transferred from the bundles DVD is viewable exclusively on PSP systems.

“The Memory Stick Entertainment Pack bundles fun with function,” said Mike Kahn, senior manager for Memory Stick Media at Sony Electronics. “This collaboration with Sony Pictures provides a quick, simple way to get a full-length movie onto Memory Stick media at no extra charge.”

The 1GB(MSX-M1GSTEP) and 2GB (MEX-M2GSEP) Memory Stick Entertainment Packs will be available next month for about $60 (Rs.2,783) and $100 (Rs.4638), respectively online at sonystyle.com, as well as at authorized dealers in your country.