Tech Shout!

Paris Hilton opened the covers from her new video game on Thursday, but strangely called it by the wrong name as she greeted sworming of fans and photographers.

Wearing a green minidress and red platform pumps, Hilton made a brief appearance at the Electronic Entertainment Expo at the Los Angeles Convention Center, to promote “Paris Hilton’s Jewel Jam.”

“Sorry I’m late,” the heiress of the Hilton Hotel fortunesaid. “I’m really excited to have my new video game, ‘Diamondquest.’ Thank you all for coming and you can download the game,” she said.

After Hilton arrived, men in business suits jockeyed for space with reporters and computer geeks as she sat at a table coyly posing for photographers while signing autographs.

Her game, which can be played on a cell phone, will be available this summer. Leading international publisher and developer of video games Gameloft will be producing a series of video games with Hilton.