Tech Shout!

Walt Disney Co., the second largest media company in the world, is creating a video-game studio, called Fall Line. Walt Disney Co. plans to developing titles exclusively for Nintendo by targeting audiences for its animated characters.

The Walt Disney game studio, Fall Line will be based in Salt Lake City and will be managed by Scott Novis, who led the team that created the game based on Pixar film ‘Cars.’

Novis and his designers will create games for the Nintendo Wii console, that will be released this month and the Nintendo DS and GameBoy handheld devices.

Fall Line is the fourth game developer Disney has bought or started in the past 19 months. The company has more than tripled its video-game payroll to 600 employees.

Chief Executive Officer Robert Iger said in September that Disney can earn more by developing its own games rather than licensing characters and content.

Scott Novis also mentioned that kids do find the Xbox and PlayStation games technical and difficult to learn, while they can typically pick up a Nintendo game and start playing quickly. Besides, at just $250, Nintendo’s Wii costs less than the Xbox and PlayStation 3

Disney will be releasing a second version of a ‘Chicken Little’ video game meant especially for Nintendo’s Wii, around the same time the console is expected to go on sale later this month.