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Cost-efficient customers come one step closer to owning a 103-inch full HD Plasma Display. Panasonic has lowered the price of its 1080p display device from $69,999.95 to $50,000. It was the initial price when it first debuted in December 2006.

The company claims that its Plasma display is the industry’s leading large-format display. It can be used for commercial or home theater applications such as digital signage, high-end home theater and higher education. More than 6,000 of these devices have made its way into the customers’ homes and offices since its release.

The Full HD Plasma display makes watching sports, action movies and video games a delight. It produces smooth and crisp pictures on its 7-1/2 x 4 feet viewing space. Also known as the TH-103PF10UK, it boasts of superior panel longevity with a 100,000-hour service life. The display also comes with a 3 year warranty and ProPlasma Concierge Service.

Andrew Nelkin, President of Panasonic Professional Display Company explained, “The combination of advancements in Plasma production technology and the tremendous worldwide success of the Panasonic 103-inch Plasma HD Display over the last two plus years have enabled us to increase production as well as efficiencies, and thereby make it available to a wider range of customers at a lower price point. When our 103-inch Plasma first debuted, it was a made-to-order product. It soon became obvious that in ultra-large screen sizes, nothing comes close to the Panasonic 103-inch Plasma in delivering crisp, clear, blur-free images in 1080p High Definition. Demand for the 103 exceeded our initial expectations, and its popularity continues.”

Along with its other properties, the device is also able to support up to 5 x 5 video wall natively. The display incorporates new video processing capabilities which help achieve clear and sharp images. Picture clarity is also observed while displaying low resolution content or zooming images in video wall applications. With the Portrait Zoom function, a horizontal image can be displayed across three vertically placed 103 inch plasmas. This gives users wonder visuals of more than 90 square feet.

The 103-inch HD Plasma Display is widely used for high-visibility commercial applications in the US. Some of these places include CBS network’s the Early Show set, NBC Network’s Sunday Night Football studio and 2009 Beijing Summer Olympics studio. Other places include New York’s City Hall, Sam’s Town Hotel and Gambling Hall in Las Vegas and Pechanga Resort and Casino in Temecula.