Leading alkaline batteries manufacturer Duracell Inc., USA, has launched a new series of high-capacity nickel-metal hydride (NiMH) batteries including 2650 mAh AA-size and 1000 mAh AAA-size cells. According to Duracell, the new batteries represent some of the highest capacity AA and AAA rechargeable cells available today, and are for users who regularly use high-drain devices like digital cameras.
Dan McCarthy, director of global marketing for Duracell Specialty Products said, “With digital camera use skyrocketing, high-performing, rechargeable power options are in high demand.” McCarthy continued, “Our latest introductions underscore our dedication to the rechargeable category and reinforce our commitment to providing dependable power for every type of digital camera user, whether an avid snap-shooter or an occasional user.”
Duracell’s rechargeable products are part of a portfolio of power solutions created to accommodate the habits of every digital camera user. In addition to rechargeable batteries and chargers, the portfolio includes Duracell PowerPix(TM), a new disposable battery designed for moderate users who take from 21 to 80 pictures per month, and Duracell Ultra Digital, a premium alkaline battery for occasional digital camera users who take fewer than 20 pictures per month.
Duracell also announced an educational digital imaging guide to help digital camera owners find the best battery power solution based on their typical photography habits. A recent survey, conducted by Opinion Research Corporation on behalf of Duracell, found that one-third of digital camera owners need help determining which battery to choose for their digital cameras. Duracell’s new digital imaging guide will appear on product packaging and at select retail outlets.
A 4-pack of Duracell 2650 mAh AA NiMH batteries has a suggested retail price range of US$9.99 to US$12.99. The Duracell 15-minute charger, which comes with four 2400 mAh AA NiMH batteries, has a suggested retail price range of $27.99 to $39.99.