Tech Shout!

WORLDSPACE Satellite Radio, one of the world leaders in satellite-based digital radio services, announced that it has formed an alliance with Barista, one of India’s leading chain of cafés. Through the alliance, customers in 74 Barista outlets across the country can now tap their feet to India’s widest range of music while they unwind with their coffee. These outlets will also offer a chance to experience the truly personal nature of WORLDSPACE with individual listening stations where customers can select the channel and genre of music they most enjoy.

The WORLDSPACE-Barista alliance gives coffee lovers an opportunity to listen to a stunning array of musical genres, offered exclusively on the WORLDSPACE Satellite Radio network while enjoying the café atmosphere. More than 40 stations will be on offer - from Spin, an international Pop & Rock station; and UpCountry, the country

music station; to Jhankaar and Farishta, 24-hour Hindi music stations - which are a delight to music lovers.

Shishir Lall, Managing Director, WORLDSPACE Satellite Radio said, “The alliance with Barista is part of our effort to give people across India a sample of the unique and personal experience that WORLDSPACE offers. Coffee lovers and music aficionados alike will now have a chance to listen to their own kind of music, be it Rock, Hip Hop or the golden oldies from Hindi movies through the Personal Listening Stations, and Barista outlets nationwide will reverberate with the wealth of content available on WORLDSPACE.”

Speaking on the alliance, Partha Dattagupta, CEO, Barista said, “At Barista we offer our customers a global café experience with a choice of the best coffees. Our alliance with WORLDSPACE will give us access to a wide selection of radio stations and an extensive music menu to choose from. This will enable our guests to enjoy music that matches their profile and mood, and the personal listening stations will add a new dimension to our guests’ experience.”

In addition to showcasing WORLDSPACE content, Barista outlets will also host exclusive consumer entertainment and promotional events and a variety of other entertaining activities.