Tech Shout!

Yahoo! India introduces a brand new upgrade to its search engine which will benefit the advertisers and will also provide the internet user more effective results with relevant content displaying on their screens. Yahoo! gave us the insight on this latest upgrade at a press event held today at Mumbai, India.

The latest Yahoo! Search Marketing platform released by Yahoo! India runs on the lines of the ‘Panama’ version used by Yahoo! themselves. The new platform will provide the advertisers a variety of features that allow them to target their required segments of the market by leaving a significant impact on the user. The Yahoo! Upgrade will also provide the control to the advertiser to test multiple versions of their advertisements and provides an easy-to-navigate control that allows advertisers to gauge the effectiveness of their advertisements.

“Yahoo!’s new technologies and features encourage more participation in the growing area of search advertising to make us a ‘must-buy’ in advertisers’ marketing mix. We are very excited to introduce this new platform, which makes it easier for marketers to understand the performance of their campaigns and experiment more frequently with the medium,” expressed Prashant Mehta, Vice President & Head, Advertiser & Partner Group, Emerging Markets Yahoo! Inc.

“The new and more powerful Yahoo! Search Marketing platform will enable marketers to manage their campaigns with ease and potentially derive improved ROI,” quoted Sandeep Deshpande, GM, Search Marketing & Small Business, Yahoo! India. “Additionally, it presents a significant opportunity for existing YSM advertisers across the world to target Indian consumers,” added Mr. Deshpande.

The new release will provide varied benefits to the advertisers like setting a budget to spend daily or monthly, block continents or areas where you do not want to attract attention and setting up the status to online or offline mode.

If you are an advertiser or a businessman and would like to set up an account of your own, just sign up through the site searchmarketing.yahoo.in and with a user id and password it allows you to look at the world through Yahoo!’s eyes. The account will provide access to keep a tag on the results and also gives you wings to reach up to International audience as well.

With a bid that can be set up according to the businesses requirements, Yahoo! India expects a lot of response and assures to provide the best service with a keen attention on consumers as well as marketers.