Tech Shout!

Today Hewlett Packard (HP) organized an event to announce the re-launch of its already well known Compaq brand of laptops. HP also unveiled its new Compaq portfolio under the new brand which consists of sophisticated desktops and notebooks.

Gracing the event with much pizzazz was Bollywood mega star Shah Rukh Khan who has been associated with HP’s Compaq brand for quite a while now.

The all new Compaq brand is a refreshed version of the older one. It is futuristic, stylish and contemporary. The new logo is the letter C and Q combined. Besides, the logo also resembles a thought bubble.

HP’s new Compaq logo stands for the possibilities that the brand encapsulates and the technology that it enables and inspires. It will be integrated into all future marketing materials under HP’s computer brand. In short, the new Compaq logo is an embodiment of empowerment.

Unveiling the new brand identity for Compaq was Satjiv Chahil, Senior Vice President- Global Marketing PSG, HP who said, “The CQ though-bubble will add new dimensions to the ‘Kal Tumhara Hai’ campaign championed by Bollywood superstar Shah Rukh Khan, bringing the empowerment proposition at the forefront for Compaq.”

In case you are out of contact with TV ads, the Compaq ‘Kal Tumhara Hai’ campaign is an integrated campaign, targeted to educate consumers to look at the PC as an empowerment tool that helps the individual to achieve better.

Shah Rukh Khan commented on his association with Compaq saying, “I am glad to be associated with Compaq. The vision of ‘Kal Tumhara Hai’ to empower you to make your dreams come true is close to my heart.”

“Today a PC is a must for every household, for every child- in fact, for everyone- anyone who has a dream and the determination to achieve. Compaq has always empowered you to achieve your dreams and the new range makes it possible for your dreams to come true,” he added.

Also present at this landmark in the life of brand Compaq was Dennis Mark, Vice President- Marketing PSG & SMB, HP APAC & Japan.

The new range of Compaq desktops and notebooks have been re-engineered with a bold new look. The desktops range from Rs.15,990 to Rs.28,990, while the new notebooks are priced between Rs.25,000 and Rs.60,000 for higher-end models.

The new Compaq Desktops include:

Compaq Presario SG3053IL

Compaq Presario SG3043IL

The new Compaq Notebooks include:

Compaq Presario V6425TU

Compaq Presario V6406TU

When quizzed about what he uses a PC for, Shah Rukh Khan maintained that he only uses a laptop, mind you, a Compaq one of course! He said that he uses it often for script reading, to look at shots during film shoots so that he can improve and also to write notes, memos and pointers to himself. He also said that he uses his notebook to edit, although he frankly admitted that he’s not the finest at editing.

And, when asked why the biggest superstar of Bollywood didn’t maintain a blog, he quite humbly replied, “Keeping a blog to reach out to fans, means that I should also be handling it and writing in it daily. Either I can write blogs or keep working hard. But, yes, when I do give up my acting career when I’m really old, I may consider writing!”

All in all, the re-launch of HP’s Compaq brand turned out to be a mega event. Stay tuned for tommorow we will be bringing you the exact specifications and details of the all new Compaq Presario desktops and notebooks.