Tech Shout

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The expansion in technology has led to the creation of a wide array of digital content. Those who wish to access the vast assortment of TV shows, movies and other forms of digital entertainment can now uncover it with a few clicks. A cross-industry consortium, namely, Digital Entertainment Content Ecosystem has announced a media library dubbed UltraViolet.

Whether users wish to watch movies on connected TVs, PCs, smartphones, game consoles or tablet PCs, the UltraViolet will allow them to watch their chosen videos easily. To reflect the efforts of major Hollywood studios who contributed to developing this platform, the service enables customers to choose from a wide variety of products and devices coming from these popular studios, consumer electronics companies and cables, web and other service providers.

“The introduction of the UltraViolet brand is another important step towards the consumer launch of UltraViolet products and services,” highlighted Mitch Singer, DECE president and CTO of Sony Pictures Entertainment. “Our goal is to firmly establish UltraViolet as the symbol for digital entertainment – one that gives consumers the freedom of access wherever they are, the confidence of knowing how it will work and the broadest choice of content, stores and devices.”

The UltraViolet is said to be a cloud-based system to yield gratifying experience for users. By creating an account via any one of the UltraViolet service providers or through the official website, users can access and manage their movies and shows without making a purchase. An UltraViolet account will incorporate a digital rights locker and an account management functionality. It has been announced that customers will be facilitated to sign up for the account without paying any charges.

The conglomeration of approximately 60 companies has devised the idea and production of the UltraViolet. We wish this service widens the accessibility of digital entertainment for users and immerses them into excellent entertainment of their personal choice.