Sony reveals new Blu-ray 3D home theater systems and audio components

Sony BDV-HZ970W HT System

Just some time back, we gave a low-down on Sony’s recent 3D-enabled HDTVs. The company has also extended its 3D capabilities to new and existing home theater systems and audio components. A new integrated marketing campaign to proffer 3D consumer education, keeping confusion about the technology at bay has been revealed too.

This July, home entertainment enthusiasts can look forward to laying their hands on Sony’s innovative full HD 1080p 5.1 channel Blu-ray 3D capable home theater system namely the BDV-HZ970W. With wireless capabilities through the bundled USB wireless LAN adapter (802.11n), accessing the Bravia Internet Video platform and Qriocity is effortless with this system.

Accompanied by a universal remote, the model houses two HDMI inputs with 3D pass-through and an HDMI repeater function. In addition to this, owners of the BDV-E570 and BDV-E770W Blu-ray theater systems can also upgrade to Blu-ray 3D with the free firmware update that also makes them DLNA compatible.

With an iPhone or iPod touch, users can also control the Sony Blu-ray Disc players via the free BD Remote app. Downloadable from the App store, this application is set to be available for Android devices soon. The tool gives devices the ability to operate as a remote control and users can access details of a Blu-ray Disc while users also locating additional video clips online. This includes jacket artwork, actor, and production information

Furthermore Sony also released 3D capable home audio products. They include the HT-SF470 5.1 channel home theater system, the STR-DN1010 audio/video receiver, and the HTC-CT350 and HT-CT150 3.1 channel sound bars. The models are said to complete the Sony 3D experience by delivering flexible solutions that should cater to most home entertainment needs. 3D capability will also be incorporated in Sony’s earlier launched STR-DH810 and STR-DH710 AV receivers. This will be done through a firmware update later this month.

Sony’s innovative 3D launch will be buttressed by an integrated marketing campaign that stars NFL quarterback Peyton Manning of the Indianapolis Colts as well as Grammy and Emmy award-winning Jive/Sony Music artist Justin Timberlake. The campaign is intended at deliver consumer education on 3D technology and includes the company’s 3D advertising which will begin airing this week on national TV networks. Cinema, radio, print and digital ads throughout the year will chaperon this advertising. Dedicated training events and exhibits at authorized Sony retailers, social networks, on, via Sony Style stores are also being planned to promote the new Bravia 3D TV’s.

The BDV-HZ970W home theater system will hit shelves this July for a price of $800.


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